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    ploy

    ploy - Dictionary definition and meaning for word ploy

    Definition
    (noun) an opening remark intended to secure an advantage for the speaker
    Synonyms : gambit
    Definition
    (noun) a maneuver in a game or conversation
    Synonyms : gambit , stratagem
   Mnemonics (Memory Aids) for ploy

ploy sounds like employ..so you employ people in your company to gain advantage over other companies.

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looks like "play". When you play something you apply tactics to gain advantage.

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ploy is plot

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